First Friday Preview: August 2018
4 Ways to Plan the Growth of Your Company in the Instant Information Era
Today’s senior business managers face not only traditional business planning tasks when driving growth within their organization, but also the need to understand new marketing challenges and opportunities presented by technologies that were not taught in business schools even five or ten years ago.
Key among those business planning elements are marketing and public relations planning that leverages the latest technologies to communicate your company’s mission, focus and differentiated, competitive advantages. Leaders also need to plan digital defenses against issues that can arise virtually overnight even as they deploy new marketing tools and techniques.